In recent years, the retail industry is growing faster than ever. It has been revolutionized by eCommerce websites. From online grocery to beauty products, you will find everything on the eCommerce website. A few years back, when the eCommerce website took its birth, it was very limited when it came to offering services and providing various features. But as of 2021, we can see an eCommerce website as the revolution in the shopping industry.

However, the success of an eCommerce website is not determined by the products that it offers, but by the features, it has implemented. As a business owner, if you are planning to develop an eCommerce website, it’s important to cope up with a reliable web design company. The company will not only help you develop a feature-rich eCommerce website but also will offer robust eCommerce development services which will enhance your business.

Essential Features of eCommerce Website

As we know, before stepping into brick-and-mortar stores, we always search products on various websites. To make our lives easier, we prefer to buy products or services online. Therefore, an eCommerce website becomes a more important part of shaping public opinion about the product. To outshine your online business, an eCommerce website must include certain features that would offer a seamless user experience and help you drive enough traffic to your websites.

Well, in this article, we are curating a list of some features that your eCommerce website must-have to make it successful.

Table of Contents:

User-Friendly

Simplicity is the key feature of an eCommerce website. Customers always love when they land on your website and explore various features. However, if your website is user-friendly, they always like to explore your simple website. Moreover, easy-to-use navigation makes a website more perfect and accurate.

To make your website attractive and clean, it should have clear menus with different categories. Also, you have to ensure that menus are in easy-to-find locations. Though, you can add various filters and sort products by price, size, discount, and other characteristics.

To make your website user-friendly, you can ask an eCommerce development company to keep the UI simple and impressive.

Tips for a User-Friendly Website

While developing a user-friendly eCommerce website, consider the following factors:

  • Speed – Does your website load quickly?
  • Navigation – Do people find the info they’re looking for?
  • Legible Text – Is your text easy to read?

Mobile-Friendly Design

Before developing a website, you must be aware that more than half of the website traffic comes from mobile devices. Around 61% of customers are more likely to purchase products from mobile-friendly websites. That means a mobile-friendly eCommerce website can increase both traffic and revenue.

Moreover, you can use responsive web design to make your website mobile-friendly. Responsive websites adjust to the screen as per the viewer’s device. So your website should be responsive and work perfectly on mobile devices, tablets, and laptops.

With a mobile-friendly design, the content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.

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High-Quality Images & Videos

Pictures and videos are an essential way to represent your eCommerce store. Therefore, to endorse your products, you must have high-quality images with multiple angles. So customers can see them in different views.

Moreover, a survey says, visual content gets more users’ attention. It keeps them engaged and helps them make decisions to purchase. Your website will look more professional and clear with your business objective if you use high-quality images and videos.

As per the study, 85% of shoppers are more likely to purchase a product, if a website has product videos.

While implementing high-quality images, make sure that these elements don’t cause your page speed to load. Furthermore, you can utilize page speed optimization techniques to avoid this mishap.

Enable Security Feature

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When customers visit your website, first they check whether your website is secured or not. It’s your responsibility to protect users’ data and show them that your website is secure and trustworthy. They will not trust you easily if you don’t offer them a secured connection. Additionally, insufficient security also opens your business up to significant financial losses and legal risks.

To make your website more secure, you have to consider the following steps:

  • Integrate a Secure Sockets Layer (SSL) certificate to enable your website to transmit data securely.
  • Use an Address Verification System (AVS) and Credit Card Verification Value (CVV) during the checkout process.
  • Create a unique password and update it on a regular basis.

Ratings and Reviews

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Well, many users prefer to read reviews before they make a final purchase. As per the study, around 95% of customers read reviews and ratings before purchasing a product. And more than 70% of users won’t purchase until they have read reviews.

Therefore, ratings and reviews are the essential factors of an eCommerce website.

Moreover, ratings and reviews encourage users to make purchases and build trust for your services. To enable this, you can encourage existing customers to leave reviews on third-party websites like Google, Facebook, etc. Also, you have to enable its functionality like Google My Business and Facebook.

Order Tracking

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Order tracking allows customers to track their orders. Through this feature, customers can get notifications about their order status or shipment location. Nowadays, every eCommerce website has implemented this feature which keeps their customers updated.

This feature develops an interest in the customer to purchase another product and eventually end up buying another product.

Return Policy

If you don’t offer a return policy to your customers, they will hesitate before purchasing from your website. An eCommerce website without return policies is like a body without a backbone. You should offer a clear and specific return policy to your customers to avoid any unnecessary hassle in the future.

The return policy is determined as a trust factor as it makes your business approach more professional. With his policy, customers can have faith in your services and take a step to purchase. Moreover, they would be tension-free if they receive any defective product. With proper documentation and process, the seller will take back the product and return the paid amount.

Several Payment Gateways

What makes a good eCommerce website? The way you satisfy your customers’ requirements and accept every payment gateways. By offering several payment gateways, you can encourage customers to shop most conveniently. This way, you can increase the conversion rate.

Also, you can accept major credit or debit cards, PayPal and Apple Pay.

Frequently Asked Questions (FAQ)

Since users can’t interact with you directly, you must clear their doubts with basic questions and answers - FAQs. Your website should have an FAQ section that can help users to find their answers quickly.

So, create a page of FAQ for your website’s features.

While creating an FAQ page, you should know the basic questions users may have. Curate those answers in a good manner. Inform your users what you want them to know.

Furthermore, if you come across a question that customers ask frequently, add it in.

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Multiple Contact Options

If users can’t find an appropriate answer to a question on your FAQ page, they may want to get in touch with you. Therefore, you have to make sure that they find your contact information easily. A contact page with several contact options helps your business appear trustworthy.

You should include your phone number, email address, and social media profiles as well. Also, you can include a chatbot to answer users’ questions and help them get in contact with your team.

Live Chat

Customers would want to contact sellers in case they face any issues, questions, or concerns. If they don’t get proper services or answers, they are more likely to leave your website and will never come back again.

Therefore, the live chat option becomes an integral part of an eCommerce website. This instant communication helps your customers at any stage. By integrating the live chat option, you can make the interaction with customers easier.

Conclusion

Does your eCommerce website consist of all the essential features? Well, Apart from the above-mentioned features, also, it must have other important features like better UI/UX, clear logo, CTA, proper navigation, and more. If no, then try to incorporate all these elements so you can start pulling in more customers and driving more sales. Moreover, you should know the significance of every feature implemented into your website and the maximum possible ways of leveraging them.

If you can’t implement all the above features by yourself, then hire eCommerce developers to do it for you. Keep your website up-to-date to gain more customer traffic and revenue.

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