Mobile apps evolve quickly, and so does the process of building and launching one. While certain aspects of the app development process stay the same (for instance, market research will always be in vogue), it pays to remain attuned to the changing best practices around launching an app.

Table of Content

1. Do Research

You will have to start with some research to find a category of apps that has potential for success. The first thing you will want to do is search for specific keywords related to your potential app idea. For example, if you're interested in app ideas connected to self-help and productivity, you might look up "self help" and "productivity" in the Google Play Store search bar. You can also use a keyword research tool like AdWords Keyword Planner or Ubersuggest, which will allow you to see how frequently users are searching for those words.

Next, check out what kind of apps already exist in that category. How many of them are there? What types of apps are they? How popular are they? If there's not much competition, or if the ones that currently exist aren't receiving good reviews, it could be worth trying to develop the perfect product for this niche market. On the other hand, if there are dozens of similar products and top-rated apps on the market already, it might be time to try another category!

It's also important at this stage to find out what people are saying about existing apps in this space - especially if most customers seem unsatisfied with their options so far! Read through reviews of a few popular apps in this niche area and take notes about what users do (and don't) seem to like about them. These complaints will give you an idea of what pain points your future app should address - whether it's less frequent advertisements or faster load times!

2. Create an Android App Business Plan

  • What is the problem that your app will solve?
  • Who is your target market, and how big of a market share can you realistically attain?
  • Where are your competitors weak, and what are their strengths?
  • How will you stand out to potential customers?
  • How will you monetize your app, and how much money do you need to make in order to break even (and beyond)?

There's no one-size-fits-all approach for developing apps. The specifics of each business plan depend heavily on the type of app being offered. With these questions in mind, it is time to develop a plan of action.

3. Consider All Business Models for Your Android App

There are many different business models you can use to monetize your Android app. Some of the most popular are:

  • In-app purchases
  • Freemium model
  • Subscriptions
  • Sponsorship
  • Paid apps (one-time purchase)

Each option has its pros and cons. For example, if you have a simple game or productivity app, you might consider charging users for a full version that unlocks all features. This "paid" model is relatively straightforward and easy to implement but also means you must convince users to spend money on your app from the get-go. Alternatively, a freemium app model could help you attract more customers initially but make it difficult to earn revenue down the road. More advanced business models such as subscriptions and sponsorships may require custom coding work but could be worth considering if they align with your larger business goals.

4. Hire a Professional Android App Developer

Once you have identified your target audience, the next step is to hire a professional developer. Hiring an experienced developer with a proven track record will help build a quality app. You can find freelancers or full-time developers on job sites such as Upwork.

There are several factors that you need to consider when hiring an Android app developer:

  • The scope of your project: For small projects, freelancers and junior developers may be sufficient. However, for larger projects requiring more complex features, it is advisable to hire android app developer, who will have the skills needed to develop apps onall Android platforms without errors.
  • Portfolio: Ask for a portfolio from any developer that you are considering hiring. This helps you evaluate their capabilities and decide if they are ready to work on your project. A portfolio also allows you to check the different apps they've developed thus far, and their performance in major app stores like Google Play Store and App Store.
  • Mockup of your desired Android application: Before starting out with development, ensure that the hired professional provide a mockup of your application so that you can visualize how it will look once completed.

5. Source an Excellent User Experience Designer

A top-notch UX designer can help you turn your idea into a marketable app. The Android app must be easy to use, intuitive and interactive. The Learning Curve of the App should be less or negligible for the users to explore it smoothly. A good UX designer will ensure that the design of your app is custom made with an outstanding UI/UX design that solves a user problem and meets an objective to make it successful in the market space.

The UI Designer will work on making the best UI layout to make sure that a very appealing layout is created, making it easier for end users to navigate through the Android App seamlessly. The UI Designer will make sure that your android application has a good user experience as well as a strong mobile interface which includes logo designing, designing buttons, icons, other forms etc.,

6. Ensure the Android App is Secure at All Times

You need to make sure your Android app is secure at all times. The first step is to ensure that the app passes a series of security tests. This process can be time-consuming, but it can also help you catch mistakes and errors before they become major problems.

Make sure you protect your users' data by storing that data on a secure server or an encrypted database. You should also make sure you don't collect more data than you need to effectively run the app, and make it clear in the terms of use what type of data you are collecting and for what purpose.

Protecting your own intellectual property will help prevent competitors from stealing your code and copying other parts of your design, which could result in lost profits for your company. To protect yourself, consider using two-step verification when logging into shared accounts or using any public Wi-Fi networks while working on the app's code. You may also want to file patents on specific features so that no one else can legally use them without paying royalties back to you or getting permission first!

7. Launch and Grow Your App in the Market

The final step in the app development process is to launch your app on the Google Play Store and start marketing it. In order to successfully launch your Android app with Google, you need to submit a self-contained Android package (.apk). The file will go through a verification process and once approved, it will be made available in the store for distribution.

Launching on Google Play gives you access to over 2 billion active users worldwide who are ready to download your app. As such, there are countless benefits of releasing your application through this platform as opposed to other locations such as third party stores including:

  • Distribution and discovery - Your audience will be able to easily find you in one of the world's most popular app stores, which can help send more traffic towards your download page.
  • Branding and visibility - You will have complete control over how people see your brand from logo placement and color schemes through to font style and design choices. You can create an effective branding strategy that stands out from other apps in the industry by following basic best practices.
  • Conversion optimization tools - You will be able to use tools provided by Google Play Console that can help you optimize conversion rates so more prospective customers choose to download your application compared with others in similar categories or industries. These include preregistration campaigns, custom listing experiments, store listings experiments and prelaunch reports (only available for some countries.)

Bonus Tips to engage and retain app users that make your android app more successful.

8. Keep Users Engaged and Increase User Retention

The best way to retain users is to keep them engaged. You can do this in a variety of ways:

  • Send push notifications
  • Use in-app messages
  • Send emails
  • Use social media to get users talking about your app and engaging with it on other platforms
  • Incentivize users (e.g., give something away for free)

You can also use A/B testing to try different versions of the same change and see which one works best. This allows you to make informed decisions about how you keep your app users engaged, rather than making random changes based on a hunch.

9. Leverage Data Analytics to Improve Functionality, Performance, and Features of the App

Since you can't satisfy all your users with a single version, it is important to implement data analytics into your app development process. Data analytics can be used to monitor the performance and functionality of the app so that you can enhance user experience and increase customer retention.

Monitoring Real-Time Data

The first step in leveraging data is collecting actionable real-time data from your app’s users. With access to this information, you will be able to determine if there are any pitfalls in usability as well as any errors or bugs that need fixing. Monitoring this type of information allows you to identify these issues and fix them quickly, ensuring a positive experience for the end-user during the early stage of your product's existence.

Using Machine Learning for Advanced Analytics

Machine learning will give you advanced insights into how customers use your app. Using machine learning algorithms and models, you will be able to improve user retention by targeting specific groups based on behavior patterns using customized promotions and offers. This sort of targeted marketing also helps with customer acquisition since it targets users who are more likely to become loyal consumers of your product or service.


If you follow the above-mentioned tips and tricks, you can easily create a successful Android app. However, if you are still not confident enough to do it yourself or don't know where to begin, get in touch with one of the top android app company Estatic Infotech as we have experience working on 500+ mobile app projects.

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