Much like the beginning of any company, an eCommerce business is learning and upscaling your online store. From planning to setting up, launching and maintaining sites is handier now than ever.

Ecommerce businesses transmit goods, services, and funds over the internet and reach their audience worldwide. It may vary in size and scope, from retail giants like Amazon, Flipcart to Etsy craft. Online shopping is now easy to access, and users can shop from their mobile devices. It is one of the most booming areas that have seen ample growth over the past 5-8 years.

Based on a study from the U.S. Census Bureau, in the fourth quarter of 2021 in the nation, U.S. e-commerce sales were approximately $257.6 billion, accounting for 14.5% of all retail sales.

Depending on your business needs and market requirements, this is the time to start an e-commerce business. E-commerce businesses offer tremendous flexibility, ease of development, more earning potential, affordability, and opportunity for many entrepreneurs without any cost of location.

This article will help you develop an eCommerce business in nine essential steps.

Table of Content

Decide on a Brand

Before starting your eCommerce business, you'll have to understand its factors and decide upon the brand name. The brand name reflects what you aim for and what your business offers. There is various information available on brand names and how to make one.

When creating your brand, here are some required steps to follow.

  • Research your target audience.
  • Identify your top competitors.
  • Decide on brand personality.
  • Choose the business name that resembles the business.
  • Create a brand promise and trust.
  • Create the look of the brand (logo, colors, font).
  • Develop your brand across your digital platform.

Choose the Right eCommerce Platform.

Running your website seamlessly is an essential factor, and based on your business needs, an e-commerce platform is preferred.

Changing the platform might not always be the right option as it can be expensive and time-consuming. Here are three fundamental types that you can choose from,

  • Software as a Service (SaaS)
  • Off-the-shelf software
  • Bespoke solution

A vast range of eCommerce platforms is available in the form of Software as a Service (SaaS) storefronts. Each eCommerce platform has its benefits and drawbacks, but you must choose based on the demand you anticipate and how many SKUs you will have on the system for your product inventory. Selecting the right eCommerce development company will help you choose the suitable platform for your e-store.

A Secure (SSL) Certificate is an Absolute


Now, while developing an eCommerce business, it is required for a business to get an SSL certificate. If you have not selected a pre-packaged eCommerce service, you will also need to purchase an SSL certificate through your web host.

Securing communications between a visitor's web browser and the web server hosting your website is required. There are many SSL certificate providers, or you can receive one from hosting companies that will take care of the SSL. Costs of the SSL certificate vary from one provider to another. Also, note that a business must be registered before buying an SSL certificate.

Fundamental grounds why SSL certificate is a key requisite?

  • Displays trust in the address bar.
  • Avoids interception of sensitive user information.
  • The certificate makes a secure, encrypted connection between the web server and the users' browsers.
  • It will secure all principal domains and subdomains.
  • It is not just transactional visits but also a preferred protocol for all web traffic.

You may find that some retailers need an Extended Validation SSL certificate (EV) for an eCommerce website.

Top SSL certificate providers consist of:

Secure your Domain Name

Once you get the name of your eCommerce business, it's time to contact an eCommerce development company to progress your journey.

Now, you need to buy a domain name that can be purchased through hosting companies or domain registrars, or your eCommerce development partner can help.

If you just want to ensure your brand's domain name and not process further, that's fine. Besides, you can transfer your domain name to another provider later. The main element of the domain name is to secure the domain name you want.

  • Where is the target market?

While getting the domain name, one thing to consider is the target market for the new domain. So, the question is, will the business be targeting only a local audience or a national or international market?

Once you decide on the target market and if it is for multiple regions or countries, you need to purchase more than one domain name or on a non-country-specific top-level domain (TLD).

Choose the Right Hosting Package


There are reasons to Start an eCommerce Business and creating an eCommerce store needs cloud-based and mobile-friendly websites. It is to develop on a server somewhere as cloud-based hosting is still server-based.

While finalizing the eCommerce development, budget is a huge part. When choosing the right hosting package. It is essential for more than one reason including:

  • Website speed

Hosting a website in the same country can influence how quickly the website runs. If you're targeting to host your company in other countries, selling to a multi-national market needs a content delivery network (CDN) to help localize your site.

  • Uptime and performance

The trustworthiness of the host is essential as it will keep the website running. If your website takes more than half the time offline, it's difficult for you to take any orders. After some time, and especially at festivals, the demand for websites will increase significantly.

  • Shared hosting environments

While choosing shared hosting as an option for your eCommerce site, think again. Shared hosting is not something that you control. It's not a good idea to join into shared hosting – you won't be able to keep up with the security of your site's territory.

Essential eCommerce hosting needs to consider:

  • Database scalability
  • Support for your chosen software
  • Performance management
  • Security
  • Access to error log files
  • Administrative complexity

Choose leading hosting that suits the needs of your organization, including:


Secure an Internet Merchant Account (IMA)

Internet retailer accounts vary from normal merchant accounts as a business has no direct access to the funds collected. So, it is very important to secure an internet-ready bank account called an internet merchant account (IMA) to make money online. The time to clear the fund is not fixed, depending on the sensed risk associated with your business.

There are two keyways of getting an IMA:

  • High street banks can set these accounts up for you, although they have some conditions that you will need to meet to qualify for an account.
  • Through an online payments service provider who can issue an IMA on behalf of a banking partner.

Key details you will be asked for IMA include:

  • Business plan
  • Details of key suppliers
  • Website
  • An overview of the product and services
  • Delivery provision
  • A copy of the online terms and conditions

Choose a Payment Service Provider (PSP)

While selecting a SaaS solution like Shopify, you will use their payment solutions. But, if you want to develop your website through a solution such as Magento or build a customized solution, you will need to view a payment service provider (PSP).

Once you have an IMA, the next thing you need is a payment service provider (PSP), also known as a payment processor or payment gateway. Some banks will offer a PSP when giving the seller account, but, if possible, it pays to shop around at the charge rates.

Most PSPs ensure to utilize their payment pages or self-hosting your checkout pages. Self-hosting can give a smooth checkout experience but can increase security risks. It also needs different levels of compliance from the PCI.

Notable PSPs include:

Ongoing Digital Marketing

Once your eCommerce website is launched and ready to take the orders, you need to get visitors to the website. To reach your audience and get users on board, you need to set marketing goals. It is the easy part, where you will be heading to the marketing part of the business.

The following aspects need to be considered for the ongoing digital marketing:

  • SEO
  • CRM
  • Paid search
  • Email marketing
  • Social media
  • Website tracking

GDPR and Terms and Conditions

Businesses should not forget the General Data Protection Regulation (GDPR) while setting up a new eCommerce business. It will secure your online business that has full GDPR terms and conditions. Companies should also pursue legal advice from experts in data protection and compliance. Data is the heart of your business and ensures the team knows your obligations as the business grows.

Essential elements you need to consider for GDPR are:

  • Privacy policy
  • Cookies policy
  • Terms and conditions
  • Acceptable use policy
  • Accessibility

Also Read: Emerging Trends in eCommerce Industry in 2021


If you are looking to start your business, eCommerce is an excellent way in the modern world. Finding a new audience for brick and mortar businesses is difficult if you go for a physical business. An online platform will give you more visitors in less time, and you can sell your products globally with no location cost and open up new sources of revenue for the company.

An eCommerce website with necessary features and easy accessibility reaches users faster and helps your business in less time. One should treat an e-commerce website like any other business, obtain all the required permits, invest in customer retention and communication, and not forget about building a mobile-friendly platform.

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